Customers are savvy consumers who use the internet to study products and services as well as read reviews. If your company doesn’t have an internet presence, you could be missing out on new consumers and keeping in touch with old ones.
The simplest approach to begin your internet presence is to create a website. Websites are often used by small businesses to market items, reinforce branding, and set themselves apart from competition. Websites are vital to the development and growth of your brand.
This blog post will walk you through the steps of establishing a dependable, scalable web presence for your small business at a low, predictable cost.
Creating a domain
To begin, select and register a domain, which will serve as the internet name for your company. Small firms, for example, frequently aim to obtain www.mybusiness.com. The problem is that your business name may not always be available. To make it easier for your customers to find your website, use a.com domain with no special characters and a short name.
Choosing website builder
The next step is to select a website builder or hosting company. This is the location on the internet where your website will reside so that your clients may find it
Website builders provide easier alternatives for building websites, but they also limit your versatility. When choosing a theme, for example, you may wish to match the fonts and colours of your store or brand. Wouldn’t it be great if there were thousands of themes to pick from? What if you wanted to switch hosting providers entirely? Wouldn’t it be nice to have the option of switching providers? It can be tempting to choose a website builder based on its simple features, but this can limit its versatility, especially if your business’s demands alter.
Choosing cloud provider
The next step is to locate a hosting service for your WordPress site. Remember: You want a supplier that is dependable, has built-in protection to reduce the impact of malicious activities, and keeps your prices low.
Imagine being able to host your website on the same cloud as Amazon.com. You may use the same technology that Amazon.com does without having to worry about maintaining it.
Starting up website
Setting up your WordPress website on your chosen cloud provider is the fourth step in having an online presence. Keep in mind that you’ll have to pay for a domain. Your monthly prices will vary depending on how advanced your needs are (e.g., faster website load times, handling a bigger number of visitors, and/or enabling website security certificates)
Improving customer experience
The next stage is to consider plug-ins that can help your consumers have a better experience. You can include a form for customers to provide comments or sign up for a newsletter, for example.
Use a Customer Relationship Management (CRM) product like Hubspot to make this feature simple to maintain. It will automatically collect form input and store it in a database. Then you may use this data to send them an automatic email about forthcoming events, sales, and other news.
Hubspot has a WordPress plug-in that simplifies integration and can be enabled in just a few clicks from within WordPress. The Hubspot plug-in can also enable chatbots, allowing you to add a live chat function to your website. Someone can start a chat right from your website if they wish to send you a direct message. By allowing customers to communicate with you, these features improve the overall customer experience.
If you decide to pursue the e-commerce path, consider using targeting/retargeting plug-ins like AdRoll’s. This plug-in maintains track of your site’s visitors and then helps serve them adverts on other platforms based on the content they viewed on your site. The purpose of this plug-in is to increase the number of prospects who become customers.